Mechanism Digital


Established by Lucien Harriot in 1996, Mechanism Digital is an award winning digital production
studio and a leading provider of visual effects for feature film, commercials and episodic television
in New York City. The studio’s team of directors, artists and producers specializes in 3D
animation, compositing, conceptual design, animated characters, digital environments and on-set
VFX supervision.


Location:
118 West 27th Street
New York, NY, 10001

Phone:
646-230-0230

Website:
mechanismdigital.com

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February
03
New Experiences for Medical Conferences

Next-level Touch Table

image
Re-purposing static content from posters into an interactive table with a custom graphical interface gets attention
Saatchi Health Care fills the Novartis booth with health care providers at ACR

Watch the video online


This post has 0 notes and tag: # touchscreen # touchdisplay # pharma # healthcare .



October
11
Projection Mapping for Marketing

Showtime Grand Central

Large scale CGI trompe l’oeil illusions get noticed and makes tens of thousands impressions on commuters over several days

Viewers are attracted into Showtime’s live event, promoting season-premiere of award winning programs, Homeland & Dexter

Watch the video online


This post has 0 notes and tag: # projectionmapping # CGI # showtime # dexter # homeland .



September
12
3D Demos for Spots

Never be powerless

CGI products and dimensional graphics

P.S. 260’s Brandname charged up the design for Woods Witt Dealy & Sons in the Duracell Powermat campaign featuring Jay-Z


Watch the video online


This post has 0 notes and tag: # cgi # graphics # jay-z .



July
23
Finishing for Spots

Usain, Cesc & Soul by Ludacris

Motion Design, Invisible Fix-it Effects and Conform

Nimbus turned to Broderville Pictures to increase the volume on Soultronic’s headphone campaign.  Spots feature Usain Bolt “The Fastest Man on Earth” and FC Barcelona’s midfielder Cesc Fàbregas

Watch the video online


This post has 0 notes and tag: # vfx # motiondesign # usainbolt .



June
19
CGI Design For Upfronts

3D environments transport audiences through digital worlds

Sony Entertainment with Black Spot captures all their blockbuster properties in one wild ride

(Source: mechanismdigital.com)


This post has 0 notes and tag: # CGI # design # television # broadcast # Sony # animation # Mechanism Digital # motion graphics .



May
22
How do you impress a NYC audience?

MULTI-PLANE ANIMATION FOR EVENTS

3LD and Eyeliner technology create holographic visuals live on stage

American Express kicks off the NYC Partners in Preservation Initiative with Katherine McPhee at the Metropolitan Museum


Mechanism Digital was brought in to help American Express kick off their Partners In Preservation program to choose three sites out of forty NYC landmarks to donate $3million dollars to.  The team’s challenge was to combine a disparate collection of still photos and drawings of historical sites from around NYC and bring them to life for Amex’s press event introduced by Mayor Bloomberg at the Metropolitan Museum of Art.  Mechanism Digital teamed up with 3LD to employ an Eyeliner, a technology originating from the 1800’s called the Pepper’s Ghost, which uses an invisible high tension sheet plastic to reflect holographic-like imagery. The Eyeliner recently made a splash at Coachella to project Tupac singing “live” with Snoop Dog.  The creative team orchestrated a live stage presentation with cut-out, multi-plane elements from historical photos which unfolded like a pop-up book around Katherine McPhee, the star of TV show “Smash.” while she sang Sinatra’s “New York, New York.”


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April
27
Killer Sequence & Dark Secrets

Opening Credits for Feature Films

Color treatments and effects evoke emotion in film, putting the audience in a receptive state of mind even before the plot unfolds.

Director Roberto Buso-Garcia styled historic footage to suggest a dramatic backstory of a town’s downfall, its children and a dark secret in “Los Condenados” 


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April
13
Interactive “Minority Report” Mirror!

Rich Visual Content at Trade Shows

Immersive environments attract crowds and keep people talking about your message

Area 23/DraftFCB used interactive mirrors to explain trends while capturing attendee usage metrics for Genentch/Roche


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March
09
In Theatres Now!

Finishing Effects for Feature Films

Films become polished in post production

Werc Werk Works blends dark comedy and delirious Midwestern noir. “A crime tale with twists worthy of Hitchcock and dialogue worthy of the Coen Brothers.’ - David D’Arcy, Screen Daily

http://thinice-movie.com/


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February
08
Have a Heart!

Augmented Reality creates buzz

3 modes for Medical, Sweethearts and VFX fans
HeartCam attracts crowds and gets them talking

Free download on iTunes
http://itunes.apple.com/us/app/heartcam/id498104248?mt=8


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January
16
Save on set, go digital?

Invisible Effects for Feature Films

Rig removal and digital makeup techniques make the impossible believable while saving time and money on set

By opting to produce the crash and all scars digitally, “Musical Chairs” director Susan Seidelman, had more creative flexibility throughout production

Centerpiece film at Lincoln Center in the Dance on Camera Festival


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December
05
How Can Pixels Boost Comprehension?

Computer Imagery for Medical Explanations
Compelling visuals make complicated information approachable and understable

 

  

Advertising agency Landmark360 uses 3D animation to help doctors and their patients see microscopic benefits of using Periosheild to prevent disease

Click here to see the animation


This post has 11 notes and tag: # MOA # Animation # Pharma # CGI .



December
05
How Can SLRs Add a Striking Edge to Opens?

Creative Services for Television Networks
Hand held SRL photo-sequence technique delivers a gritty feel to show opens and graphics packages

NBC News/ Peacock Producutions strengthened the brands of Dateline and Cloo Network by capturing viewers’ attention through a texural show open 

Click here to see the open


This post has 2 notes and tag: # tv # television # show open # graphics package # animation # broadcast design .



September
26
Tablet Apps Deliver Captivating Presentations

Audiences become engaged with your story while choosing their own adventures



Touchscreens displaying 3D content and dimensional worlds result in immersive experiences
Interactive demos on iPhone and iPad make complicated information approachable and understandable

Click here to see the app in use
Click here to see more training and marketing tools


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September
26
Clever VFX for Documentary Films

Draw attention to details with digital enhancement

Before


After


Triple Threat TV constructed vivid imagery by isolating the infamous Steve Bartman incident – blamed for keeping the Cubs out of the 2003 World Series
ESPN’s “Catching Hell” will air as on the “30 for 30” films on Sept. 27th at 8 pm

Click here to see the effect in motion
Click here to see more television effects


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