Next-level Touch Table
Re-purposing static content from posters into an interactive table with a custom graphical interface gets attention
Saatchi Health Care fills the Novartis booth with health care providers at ACR
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Showtime Grand Central
Large scale CGI trompe l’oeil illusions get noticed and makes tens of thousands impressions on commuters over several days
Viewers are attracted into Showtime’s live event, promoting season-premiere of award winning programs, Homeland & Dexter
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Never be powerless
CGI products and dimensional graphics
P.S. 260’s Brandname charged up the design for Woods Witt Dealy & Sons in the Duracell Powermat campaign featuring Jay-Z
Usain, Cesc & Soul by Ludacris
Motion Design, Invisible Fix-it Effects and Conform
Nimbus turned to Broderville Pictures to increase the volume on Soultronic’s headphone campaign. Spots feature Usain Bolt “The Fastest Man on Earth” and FC Barcelona’s midfielder Cesc Fàbregas
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3D environments transport audiences through digital worlds
Sony Entertainment with Black Spot captures all their blockbuster properties in one wild ride
(Source: mechanismdigital.com)
MULTI-PLANE ANIMATION FOR EVENTS
3LD and Eyeliner technology create holographic visuals live on stage
American Express kicks off the NYC Partners in Preservation Initiative with Katherine McPhee at the Metropolitan Museum
Mechanism Digital was brought in to help American Express kick off their Partners In Preservation program to choose three sites out of forty NYC landmarks to donate $3million dollars to. The team’s challenge was to combine a disparate collection of still photos and drawings of historical sites from around NYC and bring them to life for Amex’s press event introduced by Mayor Bloomberg at the Metropolitan Museum of Art. Mechanism Digital teamed up with 3LD to employ an Eyeliner, a technology originating from the 1800’s called the Pepper’s Ghost, which uses an invisible high tension sheet plastic to reflect holographic-like imagery. The Eyeliner recently made a splash at Coachella to project Tupac singing “live” with Snoop Dog. The creative team orchestrated a live stage presentation with cut-out, multi-plane elements from historical photos which unfolded like a pop-up book around Katherine McPhee, the star of TV show “Smash.” while she sang Sinatra’s “New York, New York.”
Opening Credits for Feature Films
Color treatments and effects evoke emotion in film, putting the audience in a receptive state of mind even before the plot unfolds.
Director Roberto Buso-Garcia styled historic footage to suggest a dramatic backstory of a town’s downfall, its children and a dark secret in “Los Condenados”
Rich Visual Content at Trade Shows
Immersive environments attract crowds and keep people talking about your message
Area 23/DraftFCB used interactive mirrors to explain trends while capturing attendee usage metrics for Genentch/Roche
Finishing Effects for Feature Films
Films become polished in post production
Werc Werk Works blends dark comedy and delirious Midwestern noir. “A crime tale with twists worthy of Hitchcock and dialogue worthy of the Coen Brothers.’ - David D’Arcy, Screen Daily
Augmented Reality creates buzz
3 modes for Medical, Sweethearts and VFX fans
HeartCam attracts crowds and gets them talking
Free download on iTunes
http://itunes.apple.com/us/app/heartcam/id498104248?mt=8
Invisible Effects for Feature Films
Rig removal and digital makeup techniques make the impossible believable while saving time and money on set
By opting to produce the crash and all scars digitally, “Musical Chairs” director Susan Seidelman, had more creative flexibility throughout production
Centerpiece film at Lincoln Center in the Dance on Camera Festival
Computer Imagery for Medical Explanations
Compelling visuals make complicated information approachable and understable
Advertising agency Landmark360 uses 3D animation to help doctors and their patients see microscopic benefits of using Periosheild to prevent disease
Click here to see the animation
Creative Services for Television Networks
Hand held SRL photo-sequence technique delivers a gritty feel to show opens and graphics packages
NBC News/ Peacock Producutions strengthened the brands of Dateline and Cloo Network by capturing viewers’ attention through a texural show open
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Audiences become engaged with your story while choosing their own adventures
Touchscreens displaying 3D content and dimensional worlds result in immersive experiences
Interactive demos on iPhone and iPad make complicated information approachable and understandable
Click here to see the app in use
Click here to see more training and marketing tools
Draw attention to details with digital enhancement
Before
After 
Triple Threat TV constructed vivid imagery by isolating the infamous Steve Bartman incident – blamed for keeping the Cubs out of the 2003 World Series
ESPN’s “Catching Hell” will air as on the “30 for 30” films on Sept. 27th at 8 pm
Click here to see the effect in motion
Click here to see more television effects
